Philanthropic Marketing---
  The Time Has Never Been Better
Philanthropic marketing is not new. It's just that the need has never been greater. And neither has the opportunity. With charities being among the hardest hit of our important institutions since the dot.com implosion and 9/11 disaster, the time is perfect for you to choose a charity that reflects your values and purpose. And, then, of course, you do something with and for that organization.
     What you do doesn't have to be huge. 
     For example, in launching her beautiful new book, For the Love of Padah, our client, Eileen Scott, is donating a portion of the proceeds from the sale of her book and related products to the Salvation Army. Most importantly, the bookstore sponsoring her launch is able to promote the event by alerting customers they not only have an opportunity to meet a special author, but support a worthy organization at the same time.
     There are many creative ways to support an organization that speaks to the things you believe are most important. The reason it is important to have you and your charity well aligned is that the people you do business with want to know what you stand for. If you're a regular to this newsletter, you know why I say that. The fact is, People Buy People. In a world of mind-boggling change, you're the constant. You're the steadying element. The people you do business with want to know what the element stands for.
     It seems so simple.
     Why don't more people do it? Probably because we don't think about it. And that's why I decided to focus this article on the subject of giving. To ask you to think about it. I will do the same thing. In case you're wondering, our primary 2003 Charity will be the Susan G. Komen Foundation. What's yours?

With best wishes from Niche World Headquarters,
Dr. Lynda Falkenstein     
 

From our house to yours, please accept our wishes for a beautiful holiday season and hopes that 2003 brings you a niche that is richer, deeper, and more prosperous than ever before.

A Big-Screen TV Named NicheCraft
Jim Jenkins (Fredricksburg, MD), Principal of CVC-Consulting and a Senior NicheCraft Affiliate is well on his way to a fabulous big-screen TV, courtesy of the passive income generated by his Affiliate status. Bringing a background from corporate America and as an already highly successful professional coach, Jim has set an exhilarating pace for all our Affiliates. With rave reviews for his NicheCraft Study Groups, he has received fan mail and thanks from appreciative members who report their niche significantly jump-started after experiencing the four-session Study Group. 
     Additionally, Jim tells us that simply being known as a NicheCraft Study Group Leader has increased his own private consulting business, handsomely.
     And finally, I'm pleased to announce that as a NicheCraft Certification Candidate, Jim will be team-teaching with me in my signature Claiming Your Niche, Get Paid What You're Really Worth, and several other forthcoming teleclasses. For a complete teleclass and NicheCraft Study Group schedule, visit www.falkenstein.com. Also, for a special treat, plan to visit Jim's new website at www.cvc-inc.com . You'll find some great niche resources, there, as well.

Daniel Goodenough Joins Ranks of  Certified NicheCraft Coaches
Daniel Goodenough (Boulder, Co.), author, professional coach, and creator of The Way of the Heart is the most recent graduate of my NicheCraft Certification program. As part of his Certification Project, Daniel worked closely with a small group of exceptional professionals who are schooled in his own system, The Way of the Heart. Using NicheCraft as the framework, members became more clear how The Way of the Heart is, itself, Special. Most of all, they focused on the unique qualities each of them brought to the table. Indeed, their niche.
     I consider it a privilege to welcome people the calibre of Daniel Goodenough to my Certification team. He and I will be conducting several tele-classes together, as well as on-site programs. Schedule to be announced soon. In the meantime, I encourage you to visit his beautiful and compelling website at www.TheWayofTheHeart.com.

NicheCraft Launched Down Under
Late October, early November was an especially exciting time with my trip to Australia and NicheCraft's official launch in that extraordinary country. After my keynote address to the Business Development Industry Conference in Sydney and follow-up workshop with Certified NicheCraft Coach and Coordinator, NicheCraft International, Elisabeth Gortschacher, we traveled to Rose Hill, Elisabeth's home which is located in the breathtakingly beautiful Aussie countryside, approximately 17 KM from Wellington, NSW. 
     While in Wellington, we celebrated the official launch of Wellington as the Asia-Pacific Region's Centre for NicheCraft.  Attended by a host of local and regional dignitaries, the launch received excellent press coverage, which of course, pleased us very much. Not surprisingly, I found my trip much too short and am eager to return soon. In the meantime, I am thrilled that NicheCraft is well on it's way to being an important part of Aussie life and business. Thank you, Elisabeth Gortschacher for your excellent and on-going efforts to make all this happen.

NicheCraft Affiliate Program Receives Enthusiastic Response
Beyond my dreams. That's what it's been. With people from nearly every corner of the globe saying "yes" to the idea of increased passive income, early response to our Affiliate Program has greatly exceeded our expectations. If significant passive income is something you've been wanting to build create, you're encouraged to enroll now and become a NicheCraft Affiliate. Membership is free and the process is simple.
     Unlike many other affiliate programs, you do not have to have a website to benefit as a member. Sign up at here or for more information, email drniche@falkenstein.com.

Ask About our Global Referral Network
Would you like to have qualified referrals from across the country, indeed, from across the globe? If your business' marketplace is, in fact, the nation or entire world, our Global Referral Program may be one of the richest resources you've ever used. For more information email drniche@falkenstein.com or call 503-228.6776.

Financial Service Professionals Get NicheTalk
NicheTalk has arrived for financial service professionals. An on-going series of one-hour seminars by telephone, NicheTalk addresses issues of critical interest to today's Advisor. Co- hosted by NicheCraft Certification Candidate, Mark Garrod, MBA (Lansing, Mi) and yours truly, "The Niche Doctor," we are very pleased to have participation from leading Broker/Dealers, including Sigma Financial Corporation, Flexible Plan Ltd, and Correll. We thank Heritage Funds for its financial support for helping make this series possible. For more information or to register for NicheTalk, go here or call 503.228.6776.