Dr. Lynda Falkenstein     "The Niche Doctor"

Of all the issues that can sabotage your success, none looms larger than focus--or more accurately put, the lack of it! On one hand, it's just common sense. If you're not focused, you're going to be all over the map, wasting time, energy, and money going in disparate directions. Whether you're a sole proprietor or a multi-national corporation, lack of focus can be deadly. So why is it, then, that with the prognosis obvious and symptoms not at all fun that people resist, indeed, fear the cure? 
   I've noted more than a few times that the same people who groan that their businesses are nothing less than quagmires are, ironically, the same people who in the next breath say they're afraid to take something off their plate. You've probably heard the excuses. Some of the most popular include: "Maybe one niche won't work so I need a backup plan" or "When business is slow you need something to fill in the valleys" or "I'm afraid I'll get bored doing one thing, alone." The list is endless and any one of the excuses can do your business in. Quickly.
     The good news is, getting focused is not an impossible dream. Start your process by constructing your own Quit List--a list of those things you are currently doing that detract from your goal(s), whatever they may be. You know, those things on your "to-do" list that have nothing to do with taking you where you really want to go. The things that clutter your mind and desk. That sap your time and energy. When you not only make but execute your Quit List, you will put yourself in the driver's seat of your business and personal life. Happy Driving!

     With best wishes from Niche World Headquarters,
     Dr. Lynda Falkenstein